FACEBOOK - boy, is it spreading! Now it's even making inroads into the political arena!
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US media, political parties tie up with Facebook
TODAY, Tuesday • November 27, 2007
NEW YORK — Facebook, the popular social networking site, has become a full-fledged platform for communicating, sharing and advertising. ABC News is betting that it will become a platform for political coverage, as well.
ABC News and Facebook have established a partnership — the site's first with a news organisation — that allows Facebook members to follow ABC reporters, view reports and video, and participate in polls and debates, via a new "US Politics" category.
The two organisations said yesterday that they are jointly sponsoring Democrat and Republican presidential debates in New Hampshire on Jan 5, three days before the primary election there. The announcements are another sign that news organisations are looking to tap the potential power of Facebook and other social networking sites.
Media companies like The New York Times and The Washington Post have produced pages for use on Facebook.
And some newspapers, magazines and television stations have recently invited users to join special pages set up to follow reporters' political coverage.
Facebook and ABC News executives said that no money changed hands in the deal. For Facebook, the collaboration adds an authoritative source and fresh content for the site's political section. For ABC News, it puts political content on a website with 56 million active users.
— NEW YORK TIMES NEWS SERVICE
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